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What’s interesting about the way these features are launching is that they’re not just switched on whenever you’ve matched with someone.
Instead, POF will trigger your “Conversation Powers” after you’ve chatted with a match for a period of time.
This new group of features, which POF is calling “Conversation Powers,” includes the addition of voice messaging, video calling, and the ability to share photos in chats.
In the near future, it will also include the ability to share GIFs in your conversations and add illustrations to photos, like doodles and stickers.
The launch follows a significant revamp of the app’s user interface this summer, which will soon extend to the web.
These sorts of voice and messaging features are common today on social media and chat applications, but haven’t all made their way to the world of dating apps.
“When it comes to the conversation experience, dating apps haven’t traditionally focused on it.
The bigger picture is that POF aims to differentiate itself from Tinder and others going forward by doubling down on conversations – something that’s already a key focus for the company. It’s also the second largest in terms of monthly users, behind Tinder. And it claims to have the most conversations compared with other dating apps, with 2.5 million taking place on its platform daily.
The company also says it was seeing million in revenue at the time of its acquisition, and has been growing that in the double-digits since.
Some dating app users – particularly older ones – prefer voice over texting; they’re often asking to hop on a call with a match ahead of scheduling a meetup.